Leichhardt Strategic Transport Planner campaign:

Leichhardt Strategic Transport Planner campaign:

Share the Road campaign to develop a better relationship between drivers, cyclists and pedestrians this campaign was developed into ‘ Some of my best friends drive cars’, ‘ Some of my best friends ride bikes’ and for great safety visibility awareness the campaign branched out to  ‘Lighter is brighter’

I was fortunate to work on this campaign with Leichhardt Council‘s Strategic Transport Planners and the Road Safety Officer. Combining my skills of graphic design, illustration and succinct use of text. I design and developed campaigns. Producing promotional materials. Writing copy and Illustrated all the artwork for this campaign.

Achievements  This campaign won Highly commended at Heart Foundation Local Government Awards 2015

SomeOfMyBestFriendsDriveCarsbusstop_byJoelTarling

Balmain East Wharf Bus shelter advertisement

Original_sketch_byJoelTarling

Original sketch drawn just for fun because my daughter asked me to draw a picture of us riding to the Annette Kellerman pool. Little did I realise this would turn into a Share the Road campaign.

SomeOfMyBestFriendsRideBikesStreetbanner_byJoelTarling

Street banner artwork

SomeOfMyBestFriendsDriveCarsStreetbanner_byJoelTarling

Street banner artwork

SomeOfMyBestFriendsRideBikes_byJoelTarling

Bus shelter and poster artwork

SomeOfMyBestFriendsDriveCarsLMC_byJoelTarling

Bus shelter and poster artwork

Lighterisbrighter_byJoelTarling

Bus shelter and poster artwork